Two commonly used greetings by Goans are- Dev borem korum(God bless, or may God do you some good!) and Mog Asuni Let there be love (between us) said like a goodbye On 24 June 2019, Anand Pardeshi who is a former Seagram’s and ABD Employee and Keith Fernandes- CEO of Slipdisc Advertising, met for drinks and decided it was time Goa had its own Whisky.
Goa, as everyone knows, is famous for Caju Feni. Several names were considered and they settled for MŌG ASUÑ, a shortened version of Mog Asundi. They contacted their graphic designer friend Bina Nayak. She quickly designed the logo and packaging to reflect Goan heritage by using a colour palette and motifs inspired by Goa’s famed, Azulejos tiles. The next step was to get the right blend. MŌG ASUÑ is made by blending imported malts from Scotland and selected local grain spirits. It is matured to fullness in Oakwood barrels.